A Simply Inspired Ranch Home Shines in Highland Park

When Bev and Dave began considering their next chapter as empty nesters, they knew they wanted a home that combined modern simplicity with warm livability. After evaluating whether to renovate their previous Georgian home, they instead chose to build new—pursuing an open, contemporary ranch that would feel connected to nature and remain adaptable for years…

lower level home theater

Building Smarter: Why Partnering with Low-Voltage Contractors Elevates Every Custom Home

When you think about building a luxury home, your mind probably jumps to architectural details, fine finishes, and beautiful materials. But today, what truly defines a high-performance home goes far beyond what you see—it’s also about what you hear, how you experience comfort and convenience, and how seamlessly technology integrates into your lifestyle. That’s where…

senior couple hugging on couch

Aging in Place, Practically and Beautifully

Aging in place — being able to live independently in your own home as you get older, rather than needing to move to an assisted living facility or retirement community — is a topic getting a lot of attention in the home-building industry.  And at Orren Pickell, it’s something we explore with our luxury home-building…

open concept kitchen in lake geneva wi

Pricing Your Remodeling Project: What Homeowners Need to Know

So you’ve decided to remodel a room (or several rooms) in your home, and you’re researching and interviewing firms to help make your vision a reality. Congratulations! But if you’re like most homeowners, you may feel somewhat confused as the estimates start to arrive. Because every remodeling company has its own process for developing estimates,…